Hyperscale Data is making a high-stakes bet on both artificial intelligence (AI) and digital assets, announcing a $100 million bitcoin treasury program as it accelerates the build-out of its flagship AI data center in Michigan. The move underscores the company’s transition from a traditional data center operator into a pure-play player in AI and blockchain.
The company disclosed the plan this week, noting that bitcoin (BTC) will become its primary reserve asset. The strategy follows the sale of its Montana data center holdings and fresh capital raised through its ongoing equity program. According to company filings, Hyperscale has already been mining bitcoin for years through its subsidiary Sentinum, Inc., but this marks its most aggressive push yet into digital asset management.
Meanwhile, construction in Michigan is ramping up. The site currently operates with 30 megawatts (MW) of power capacity, with plans to more than double that to 70 MW over the next 20 months. Much of the expansion will be powered by new natural gas infrastructure designed to support enterprise AI and cloud clients. At the heart of the facility’s offering is GPU-based computing infrastructure, with demand largely tied to NVIDIA-powered systems.
Industry analysts say the dual focus on AI workloads and bitcoin holdings is an unusual but telling strategy. “By anchoring its balance sheet in bitcoin while scaling GPU infrastructure, Hyperscale is clearly positioning itself at the crossroads of two of the fastest-growing sectors in tech,” one expert told reporters.
Chief Executive William B. Horne framed the initiative as a long-term growth plan. “By accelerating the accumulation of bitcoin, we are pursuing a dual strategy designed to build shareholder value and establish Hyperscale as a differentiated growth story,” Horne said in a statement.
The announcement comes as both AI infrastructure and digital assets continue to attract significant investment. For Hyperscale, the challenge will be balancing the volatility of bitcoin with the capital-intensive nature of data center development—a combination that could either make it a pioneer in the space or expose it to higher risks than its peers.
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