Coinbase and Samsung Collaborate to Bring Crypto Access to 75 Million Galaxy Users


SAN FRANCISCO, CACoinbase has significantly boosted cryptocurrency accessibility by integrating its premium "Coinbase One" service directly into the Samsung Wallet. This strategic partnership unlocks seamless crypto benefits for over 75 million Galaxy users across the United States, marking a major step towards crypto mass adoption.

The intersection of global technology and financial trends continues to deepen, as leading consumer brands increasingly embed digital asset services into mainstream platforms. Coinbase (Nasdaq: COIN) announced on October 3 that its subscription service, Coinbase One, is now integrated into the Samsung Wallet for Galaxy users in the U.S. This development grants exclusive access to a massive user base, with both companies planning a global rollout in the near future.

Shan Aggarwal, Chief Commercial Officer at Coinbase, articulated the vision behind the collaboration:

Together with Samsung, we are pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto—starting with over 75 million Galaxy users across the U.S., and soon globally.

Coinbase One Samsung offers a suite of benefits, including zero transaction fees, enhanced staking rewards, loss protection for unauthorized transfers, and priority customer support. Additionally, Coinbase Pay is now enabled in Samsung Pay, providing Galaxy users expanded avenues to engage with crypto services directly from their mobile devices.

Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, emphasized the rationale for the move:

Samsung Wallet is a trusted tool for millions of Galaxy users, and we’re continually working to find creative ways to enhance the experience with additional features. Coinbase is an industry leader, making them the ideal partner to offer our users seamless access to crypto.

While some critics caution that increased reliance on centralized platforms might heighten exposure to certain risks, proponents argue that collaborations like this are building the fundamental infrastructure for more widespread adoption and deeper integration of digital assets worldwide. This Galaxy crypto access initiative aims to simplify the user journey, bringing cryptocurrencies closer to everyday digital financial activities. The planned global crypto rollout further indicates the scale of ambition behind this significant partnership between a leading crypto exchange and a global tech giant.

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