Borussia Dortmund (BVB) and Bybit are entering into a partnership that should improve the latter's reputation.
Cryptos platforms have understood the potential of the soccer industry in terms of the sale of digital derivative products.
Clubs want to ride the crypto and blockchain wave to offer innovative collectibles to their fans.
Bybit will play during the Dortmund games.
Borussia Dortmund and Bybit have entered into a multi-year partnership, which in the immediate future is focused on the mutual promotion of both brands.
The CEO of Bybit, Ben Zhou, underlined the popularity of the club, which ranks 7th in the world in terms of fan numbers.
Zhou said that the collaboration should enable the exchange to increase the reach and recognition of the brand.
Bybit's logo and slogans will indeed be visible at all BVB matches. The next match will pit it against Bayern Munich, which markets derivative products based on the blockchain.
Bayern is collaborating with the virtual gaming platform Sorare to sell collector cards in the image of its players.
Crypto-foot is in vogue
Many soccer clubs have entered the cryptosphere, notably in the creation of Tokenized collectibles on blockchain platforms.
Zhou hopes that the exchange will be able to announce in the near future the creation of a BVB token for its fans.
Bybit and Liquiditeam would study this possibility but no precise details have been revealed on the subject.
Collectibles in the form of non-fungible (NFT) tokens allow soccer clubs to offer a new form of engaging experience for their fans, another way using the blockchain that allows clubs to interact with their fans.
Cryptos platforms are attracting world-class clubs from all over the world, including Italy, France, Japan, Spain and Russia.
Go Dortmund, go Bybit! Should you bet on many soccer clubs or only on goals? A crypto whose price would rise with every goal scored and fall with every goal conceded: the markets would turn into a soccer field. Some analyze supports and resistances, ROI and other technical indicators of the financial markets, others pay attention to the performance of the players, of the team. Everything can be found in the cryptosphere - just like in the physical world.
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