According to Counterpoint Research, Huawei's market share in China has been split in half in less than a year. Most of the reasons for this drop is the Honor brand's reintroduction. Vivo takes the top spot on the podium, followed by Oppo. Huawei is in third place, followed by Xiaomi and Apple.
Huawei's last stronghold was in China. It was the only market where the brand still had enough clout to stay in the Top 5 globally. Just without a smartphone to display and relying solely on computers and connected items, the Asian company periclited, debuting in the Top 5 in the first quarter of the year. A drop that is also taking place in China. According to the most recent report from Counterpoint Research, Huawei only accounts for 16 percent of sales in China, despite its market share exceeding 30% between the first and third quarters of 2020.
This drop is the result of two factors. The first is, of course, his inability to be given in separate parts. The second is Honor's revenue, which is not included in the 16 percent. Huawei has now climbed to third place. However, the company could drop to fourth place in the coming year. Xiaomi, in reality, outperforms Huawei with a 15% market share.
VIVO IS FIRST IN CHINA, OPPO SECOND
First, we've got Vivo, which represents 24% of the Chinese market, and Oppo, just behind us, with 23% market share. Both brands thus monopolize almost half of the Chinese market. That is important. That is important. Vivo's first-quarter success in 2021 is much more impressive than that of Oppo. The success of Vivo has been in the X60 series launched in December 2020 with a photo module developed with Carl Zeiss, Counterpoint Research says. Thus, Vivo takes the points of the Ps and Mates on his own account.
Apple occupies the fifth and final position in the Top 5, with a market share of 13%. Cupertino's company also benefits from Huawei's demise. However, over the course of a year, his growth is less noticeable. Take note of Apple's significant drop between the fourth quarter of 2020 and the first quarter of 2021: it's a seasonal drop, but it's still very impressive.
Counterpoint Research will not do any further surveys for the remainder of the year. In fact, the research center explains that it will not be the quality of the products that will play a role, but rather their availability in stores. In reality, given the impending component pénuries, the most difficult task in 2021 will be to manufacture smartphones.
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