NEW YORK – The Pump.fun ecosystem is showing renewed signs of activity as its native token, PUMP, experienced a sharp rebound, gaining nearly 40% over the past week. The rally was largely catalyzed by its recent listing on Binance.US, which significantly expanded the token's accessibility and trading volume.
The price surge has brought PUMP back near its July launch price and above its initial ICO level. Beyond the listing, the team has also rolled out product updates, including a revamped user interface and an integration with Bubblemaps to help users visualize on-chain data flows.
This renewed momentum comes as Pump.fun seeks to reclaim market share from a key rival. The platform's daily revenues have returned to peaks seen earlier in the spring and late summer. To maintain attention and liquidity, Pump.fun has also announced a partnership with the exchange MEXC, which will feature a weekly listing of a token launched on its platform. Despite the positive developments, the market remains mixed, and the token's high volatility underscores its speculative nature.
A significant driver of the platform's revival is a major shift in its economic model. Creator revenue reached a weekly record of approximately $15.5 million, following the launch of "Ascend," an initiative that introduces dynamic fees and reallocates more value to project creators. In a notable turn, creator earnings over the last seven days surpassed the protocol's own revenue by about $1.5 million.
This economic shift creates a powerful incentive for creators to launch projects on Pump.fun, which in turn can drive user activity and transaction volume. While this model challenges the protocol to balance its own profitability, the team is betting that the resulting network effects will compensate for thinner margins.
One sensitive topic remains unresolved: a potential airdrop. While the community has been anticipating it for weeks, prediction markets currently indicate a low probability of an airdrop occurring by the end of the month.
For now, Pump.fun is capitalizing on a window of opportunity. With the PUMP price stabilizing, creators being better compensated, and the ecosystem regaining traction, the platform is on the upswing. However, whether this rebound marks a sustainable trend or is merely short-term, announcement-driven hype remains to be seen.
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