LONDON — British sports promotion giant Matchroom Sport has crossed the £1 billion valuation mark after securing a major investment from U.S.-based Bruin Capital, a move both companies describe as a turning point for Matchroom’s global ambitions.
Under the agreement, Bruin Capital will acquire a 15% stake in Matchroom and take a seat on the company’s board. Financial details beyond the valuation were not disclosed.
Despite the deal, longtime Matchroom figures Barry Hearn and his son Eddie Hearn will retain majority ownership and continue running the business directly.
The investment signals growing American interest in the global sports entertainment industry, particularly in companies controlling valuable media rights and live event businesses. Matchroom has spent years building a strong presence across international sports markets, especially in boxing, snooker, and pool.
The company is widely known for staging some of the sport world’s biggest televised events and negotiating lucrative broadcasting agreements across Europe, the Middle East, and the United States.
For Eddie Hearn, the partnership could provide the financial muscle needed to accelerate Matchroom’s expansion at a time when competition for sports rights is becoming increasingly aggressive worldwide.
Bruin Capital, founded by former IMG executive George Pyne, has invested heavily in sports, media, marketing, and entertainment ventures over the past decade, betting on the continued global growth of live sports content.
The deal marks one of the most significant outside investments in Matchroom’s history — and another sign that sports media assets remain highly attractive to international investors.
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